Buying goods from Rakuten Ichiba - Japanese goods, 100+ million users

Rakuten Ichiba is the largest Japanese marketplace with 100+ million users and a market share of about 28%. Unique feature: loyalty system with Rakuten Super Points, high-quality Japanese products, low return rate. Assortment: wide selection from Japanese brands. OZTA helps you buy goods on Rakuten Ichiba, arranges payment via Rakuten Pay and bank transfers, quality control at a warehouse in Japan and delivery with customs clearance.

  • We work with Japanese sellers in Japanese
  • Secure payment via Rakuten Pay and bank transfers
  • Checking the quality of Japanese goods before shipping
  • Using the Rakuten loyalty system and fast consolidation
https://rakuten.co.jp
Rakuten
Japanese marketplace
Search for products...

Popular categories

Electronics
¥5,980
Fashion
¥2,980
House
¥1,980

Platform Features

Marketplace
Bonus points
Service
100M+
Users
100M+
Products
№1
in Japan
Rakuten is Japan's largest trading platform

Rakuten is Japan's largest trading platform

Rakuten Ichiba (楽天市場) is the largest trading platform in Japan, owned by the Rakuten Group. Launched in 1997, it unites more than 50,000 sellers.

Specialization: loyalty system with points, high-quality Japanese goods, low return rate

Geography
Japan
Type
B2C Marketplace
Categories
More than 200
Payment
Rakuten Pay, cards, bank transfers

What is important to know about the platform

Loyalty system

1%
points

Rakuten is known for its loyalty system, which rewards points for every purchase. Points can be used to pay for your next purchases.

  • Earning points: 1% of the purchase amount is returned in points
  • Use of points: points can be used to pay for purchases
  • Additional bonuses: special promotions with increased points accrual

Product quality

3-5%
returns

Rakuten is known for its low return rate (3-5%), which indicates high quality products and accurate descriptions.

  • Low return rate: 3-5% versus average 10-15% on other platforms
  • Quality Products: All products meet Japanese standards
  • Accurate descriptions: detailed product descriptions with photographs

Pricing

up to 25%
cheaper

Rakuten's prices are often lower than regular stores, especially on electronics and cosmetics. Regular promotions and discounts.

  • Electronics: often 20-25% cheaper than retail stores
  • Cosmetics: competitive prices with regular sales
  • Seasonal discounts: up to 50% at the end of the season

Japanese goods

50K+
sellers

More than 50,000 sellers offer quality Japanese goods, from electronics and cosmetics to food and household goods.

  • Japanese electronics: equipment from leading Japanese manufacturers
  • Cosmetics: Japanese J-beauty brands with high quality
  • Food: Japanese delicacies and specialties

What people buy most often on Rakuten

The most popular product categories among our clients

Food
Fashionable clothes
Electronics
Household appliances
Cosmetics
Household goods
Sports and recreation
Office
Health
Books
Toys
Entertainment

Why is it difficult to buy directly?

Typical difficulties when buying on Rakuten and how OZTA solves them

Typical problems

  • Language barrier - the entire interface and communication with sellers is only in Japanese
  • Difficulties with payment - a Japanese bank account or Rakuten Pay with verification is required
  • Shipping Issues - Many sellers do not ship outside of Japan
  • Risk of getting defective - there is no way to check the goods before shipping
  • Complex returns - returning a defective product requires knowledge of the language and procedures

OZTA Solutions

  • We work in Japanese - our specialists are fluent in the language and communicate with sellers
  • Convenient payment - pay in any convenient way, we will transfer the funds to the seller
  • Delivery to any location - we will organize delivery from Japan to your country with parcel consolidation
  • Checking the product - we check the quality, completeness and compliance with the description
  • Return guarantee - we resolve all issues with sellers and arrange returns if necessary

What do you get with OZTA

Full cycle of agent buyout with Rakuten

Agent buyout

We buy goods on your behalf and communicate with sellers in Japanese

  • Search and select products according to your parameters
  • Negotiations with sellers in Japanese
  • Control of delivery times from the seller’s warehouse

Quality check

We check the goods before sending: quality, completeness, compliance

  • Detailed check for marriage and defects
  • Checking the completeness and compliance with the description
  • Photo and video report upon request

Secure payment

Pay in a convenient way, we will transfer the funds to the seller

  • Payment in a convenient currency (RUB, USD, EUR, KGS)
  • Transfer funds to the seller via Rakuten Pay or bank transfer
  • Transparent calculation of commission and rate

Consolidation

We combine several orders into one package to save on shipping costs

  • Free storage up to 60 days in warehouse
  • Combining orders from different sellers
  • Save up to 70% on shipping costs

Delivery

We will arrange delivery from Japan to your country in a convenient way

  • Choosing the optimal delivery method
  • Turnkey customs clearance
  • Parcel tracking at all stages

Guarantee

We resolve all issues with sellers and arrange returns if necessary.

  • Return guarantee if defective or non-conforming
  • Resolving disputes with sellers in Japanese
  • Compensation for loss or damage to cargo

How does the ransom work?

Simple process from application to receipt of goods

1

Bid

Send us links to products from Rakuten or describe what you need to find

2

Check and calculation

We check availability from the seller, clarify details, calculate the cost

3

Ransom

After payment, we buy the goods and communicate with the sellers in Japanese

4

Product check

The product arrives at our warehouse in Japan, we check the quality and completeness

5

Delivery

We consolidate orders and send them to you using a convenient delivery method.

Frequently Asked Questions

Answers to popular questions about purchasing goods from Rakuten Ichiba

Rakuten Ichiba is the largest Japanese marketplace with more than 100 million users and a market share of about 28%. The platform is known for its loyalty system with Rakuten Super Points (up to 1% of the purchase amount), high-quality Japanese goods and a low return rate. Unlike other Japanese platforms (Mercari - a C2C marketplace with second-hand goods, Zozotown - a fashion marketplace), Rakuten Ichiba is a universal marketplace with a wide range of products from Japanese brands. The platform is especially popular among buyers who value quality and a loyalty system.
The most popular categories at Rakuten Ichiba are: electronics and appliances (Japanese electronics, household appliances), cosmetics and perfumes (Japanese cosmetics, care products), clothing and shoes (Japanese fashion, branded clothing), household and kitchen goods (Japanese tableware, household goods), sporting goods, toys and children's products, health and beauty products, books and media. The platform is especially beneficial for purchasing Japanese cosmetics, electronics and household goods, as it offers quality products from Japanese brands and a loyalty system.
Features of purchasing at Rakuten Ichiba: loyalty system with accrual of Rakuten Super Points (up to 1% of the purchase amount), high-quality Japanese goods and low return rate, work primarily in Japanese (language knowledge or agent purchase required), purchase from 1 unit of goods (no minimum quantity required), various sellers (Rakuten directly, third-party sellers, marketplace), ratings and reviews system for selecting quality goods, the ability to return within a certain period for most goods, various methods payments (Rakuten Pay, bank transfers, bank cards), delivery mainly within Japan (requires an agent for international delivery), a wide range of products from Japanese brands.
The redemption process with Rakuten Ichiba includes: you send a link to the product and indicate the quantity, we check the availability of the product and the possibility of delivery, calculate the cost (product price + commission + shipping), you pay for the order, we buy the goods on your behalf through Rakuten Pay or bank transfers, receive the goods at our warehouse in Japan, check the quality of Japanese goods, make a photo report, consolidate with other orders and send to you with customs clearance. The entire process takes 12-28 days depending on the shipping method.
To redeem goods from Rakuten Ichiba, special documents are usually not required. All you need to do is provide a link to the product, quantity and your contact information. During customs clearance, we will prepare all the necessary documents: an invoice indicating the cost of goods, a packing list with a description of the goods, certificates of conformity (for electronics, cosmetics, children's goods, if necessary), documents for customs clearance. Some categories of goods may require additional certificates, which we will help you obtain.
No, we can only purchase items that the seller has in stock at the time of placing the order. If an item is out of stock, we will notify you and offer alternatives from other sellers or similar items. Some products may be available for pre-order, in which case we can place the order, but delivery will occur after the product goes on sale. We recommend checking product availability before placing an order, as popular products (especially Japanese cosmetics) may run out quickly.
We provide complete information about the status of your order at every stage: confirmation of the application and calculation of the cost, purchase of the goods at Rakuten Ichiba, receipt of the goods at our warehouse in Japan, checking the quality of Japanese goods, photo report, sending by international delivery with a track number, customs clearance and delivery to you. You receive notifications at every stage and can track your parcel using the track number after dispatch. We can also provide a Rakuten tracking number to track delivery to our warehouse.
Rakuten Super Points is Rakuten's loyalty system that allows you to earn points on purchases (usually up to 1% of the purchase amount). Points can be used toward future purchases on Rakuten. We use the Rakuten Super Points system when purchasing items, allowing you to accumulate points that can be used to reduce the cost of future orders. This is one of the main advantages of Rakuten compared to other marketplaces. Points are awarded automatically when you pay through Rakuten Pay and can be used toward your next purchase.
Delivery from Japan from Rakuten Ichiba takes an average of 12-28 days: 3-7 days for purchase of goods and delivery to our warehouse in Japan, 9-21 days for international delivery, depending on the chosen method and destination country. Express delivery (DHL, FedEx) takes 9-14 days, regular air delivery - 14-21 days, sea delivery for large shipments - 21-28 days. For small shipments, air delivery is usually used.
Several delivery methods are available from Japan: express delivery (DHL, FedEx, UPS) - 9-14 days, fast and reliable, suitable for small quantities and urgent orders; regular air delivery - 14-21 days, optimal in terms of price and speed; sea ​​delivery - 21-28 days, most profitable for large shipments and heavy goods (saving up to 50-70% compared to air). We will help you choose the optimal delivery method depending on the weight, volume, cost and urgency of your order.
Customs clearance of goods from Japan occurs automatically upon international delivery. We prepare all the necessary documents: an invoice indicating the cost of goods, a packing list with a description of the goods, certificates of conformity (if necessary for electronics, cosmetics, children's goods). Depending on the product category and destination country, different customs duties and VAT may apply. Japanese cosmetics and electronics may require additional certifications. We inform you in advance about possible customs payments and help to minimize them through the correct execution of documents.
Yes, we will consolidate all your orders from different sellers on Rakuten Ichiba in our Japan warehouse into one package. This allows you to save a lot on shipping since you pay for one package instead of several. Consolidation takes 1-3 days after receiving all goods at the warehouse. We pack all goods together, ensuring their safety, and send them in one parcel with a full set of documents. This is especially beneficial when ordering from several sellers at the same time or when purchasing different categories of goods (electronics, cosmetics, household goods).
Yes, we make sure to check the quality of all products from Rakuten Ichiba at our warehouse in Japan before shipping. The check includes: appearance of the product and packaging, completeness (presence of all elements, accessories, instructions, warranty cards), compliance with the description on the website (size, color, model, characteristics), operability of electronic devices (if possible), checking for defects or damage. For Japanese products, we check the quality especially carefully, as Japanese products are known for high quality. If we detect a defect or discrepancy, we take detailed photos and videos, contact the seller to resolve the issue (return, replacement) and inform you about the situation.
If an item is not as described on Rakuten Ichiba, we will resolve the issue during the inspection phase at our warehouse in Japan. We take photos and videos of discrepancies and contact the seller to return or replace the product. Rakuten has a return policy within a certain time frame, so if the seller agrees to the return, we return the item and receive a full refund. If a replacement is needed, we will arrange for a replacement item. If the seller refuses to return the item, we will use Rakuten Buyer Protection to resolve the issue. After sending the goods to you, returns are possible only in warranty cases and in agreement with the seller.
Returning an item from Rakuten Ichiba is possible in two cases: before shipping to you - if we find a defect or non-description in our warehouse in Japan, we will arrange a return to the seller through the Rakuten returns system and a full refund; after receipt by you - return is possible only in warranty cases (defects, malfunctions) and by agreement with the seller. The usual reasons for returns (size, color did not fit, changed your mind) after shipment are not accepted, since the goods have already undergone customs clearance and delivery. We recommend that you carefully check the product description and reviews before ordering.
We provide the following guarantees: guarantee of purchasing the goods exactly according to your request (link, quantity, characteristics), guarantee of working with Japanese sellers in Japanese, guarantee of using the Rakuten Super Points loyalty system to accumulate points, guarantee of checking the quality of Japanese goods in our warehouse in Japan before shipping, guarantee of secure payment through Rakuten Pay and bank transfers, guarantee of consolidating all orders from different sellers into one package to save on shipping, guarantee of customs clearance and delivery to your address, guarantee of a solution problems with sellers through Rakuten Buyer Protection. In case of problems, we take upon ourselves the resolution of issues with sellers and customs authorities.
The following payment methods are available for redemption from Rakuten Ichiba: bank transfer to our account (ruble, dollar, euro, yen), bank cards (Visa, Mastercard, MIR), electronic wallets (UMoney, Qiwi, WebMoney), cryptocurrencies (as agreed). We accept payment in a currency convenient for you, and we transfer funds to sellers through local payment systems (Rakuten Pay, bank transfers). All payments are secure and go through trusted channels. When you use Rakuten Pay, we accumulate Rakuten Super Points to use on future orders.
The commission for redemption services from Rakuten Ichiba depends on the cost of the product and the complexity of the order, usually ranging from 5% to 15% of the cost of the product. Discounts apply for large quantities and regular orders. The commission includes: purchasing goods through Rakuten Pay and bank transfers, working with Japanese sellers in Japanese, using the Rakuten Super Points loyalty system, checking the quality of Japanese goods in a warehouse in Japan, consolidating orders from different sellers, customs clearance, arranging delivery. Delivery is paid separately depending on weight, volume and chosen method. We calculate the exact cost after receiving your application indicating the goods and quantity.
Benefits of working with OZTA for redemption from Rakuten Ichiba: we work with Japanese sellers in Japanese without a language barrier, use of the Rakuten Super Points loyalty system to accumulate points and reduce the cost of future orders, secure payment through Rakuten Pay and bank transfers, quality control of all Japanese goods in our warehouse in Japan before shipping, consolidation of all orders from different sellers into one package to save on shipping, full customs clearance and delivery to your address, resolving all issues with sellers through the Rakuten buyer protection system, transparent reporting at each stage of the order. We take care of all the hassle of shopping at Rakuten Ichiba to ensure you receive quality Japanese products quickly and safely.
Yes, our team works with Japanese sellers on Rakuten Ichiba in Japanese. We correspond with sellers, clarify order details, resolve issues with returns and replacement of goods - all in Japanese. This avoids a language barrier and ensures an accurate understanding of all order details. You communicate with us in Russian, and we translate and communicate with sellers in Japanese, ensuring full understanding on both sides. We also work with Rakuten's Japanese support system to resolve issues.
We process redemption requests from Rakuten Ichiba within 1-2 business hours during business hours (Mon-Fri, 9:00-18:00 Moscow time). After receiving the application, we check the availability of goods, the possibility of delivery and calculate the cost (product price + commission + delivery), and send you an invoice for payment. After payment, the purchase of goods occurs within 1-3 business days. Urgent orders are processed with priority. The entire process from application to dispatch takes 12-28 days depending on the delivery method.

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